Where Great Adventures Begin
When Butler Maps co-founder Justin Bradshaw set out to revolutionize the world of motorcycle navigation, he knew he needed to ditch traditional paper maps and find a partner who shared his passion for innovation and adventure.
Enter Mark Roebke, co-creator of REVER. Together, in 2014, they set out to build a cutting-edge app that helped riders discover, plan, navigate, record, and share their rides with a community of like-minded enthusiasts. As two passionate motorcycle riders, Mark and Justin understood the potential for technology to connect riders and create countless unforgettable experiences on two wheels.
In 2015 REVER launched, inspiring and empowering riders to explore the world around them, from epic cross-country trips to scenic Sunday morning cruises. Since then, REVER has quickly become a beloved brand among motorcyclists worldwide, attracting a following of riders who share our passion for exploration, community, and the open road.
In 2020, the REVER platform became part of the Comoto Family of Brands, alongside RevZilla, Cycle Gear, J&P Cycles, and Common Tread—a testament to the commitment to pushing the boundaries of what's possible in the world of motorcycle culture and innovation. Roads connect more than just places; they connect riders to the world and each other. Let’s show the world how we roll.