Privacy Policy / Terms & Conditions

Last Updated Feb 1, 2020

About REVER and this Policy.

Welcome to REVER, an integrated suite of motorsports related products and services including: REVER branded website (the “site” or “Site”), mobile applications (the “app”) and other associated motorsports related websites, applications, applets, widgets, software development kits, tools, calculators, content, social networking components, products, services, or select promotional offers made available by REVER Inc.

To use the core functionality of the Site, you must first complete the registration form at the Site and agree to our Terms and Conditions. REVER respects your right to privacy and shares your concern about the security of any data you may submit to REVER via REVER’s websites and related services. Please read the following statement (the “Privacy Policy” or “Policy”) carefully to understand the guidelines REVER has established for protecting the information you provide to REVER during your visit to the Site and App.

We will only process your personal data in accordance with applicable data protection and privacy laws. For the purpose of EU data protection legislation, the data controller is Rever Moto, Inc. a company registered in Colorado, USA, with registered address 1099 Capitol St. Eagle, Colorado, United States 81631.

What types of personal information do we collect?

We collect information about you in a range of forms, including personal data. As used in this Policy, “personal data” or “personal information” means any information which, either alone or in combination with other information we hold about you, identifies you as an individual, including, for example, your name, postal address, email address and telephone number. There are several opportunities on the Site for you to share personal information about yourself with REVER. We may also collect personal information that is necessary to fulfil REVER’s legitimate interests, which will be described to you at the time of collection. REVER will use this information for the purposes of which it was collected.

Information You Give Us. You can choose not to provide certain information or opt out of some automated collection of your information, but then you may not be able to take advantage of certain features or Services. By using our Services, you grant us permission to process your personal information in accordance with the provisions of this Privacy Statement. Information you give us may include:

information about you such as your equipment and activities, your routes, your name, and your postal code and e-mail address;

your credit card or other payment information if you choose to become a Premium Member; information about you when you register to use our Services, connect your social media account or communicate with us, including your‎ name, postal address, email address, telephone number, username, password and demographic information (such as your gender); personal data that may be contained in any video, comment or other submission you upload or post to the Site; the personal data you provide when you report a problem with our Site or when we provide you with customer support; and the personal data you provide when you correspond with us by phone, email or otherwise.

Information from Social Media Connections. You may choose to enable or log in to REVER via various social media or social networking services such as Facebook or Twitter (“Social Networking Services”). When you connect your Account to a social media account, we collect certain personal information that you have provided to that Social Networking Service. For example, when you log in with your Facebook credentials, we may collect personal information from your Facebook profile, such as your email address, profile picture, and friend list.

Information Automatically Collected. When you access or use the Site, as a Registered Member or a non-registered user just browsing (any of these, a “REVER User”), we and third parties that provide certain functionality on our Site, such as Facebook, Twitter, and ad networks, may engage, receive, collect, and store certain types of information through automatic data collection tools including cookies, pixel tags, Web beacons, embedded Web links, and other commonly used information gathering tools (“Automatic Data Collection Tools”). These Automatic Data Collection Tools collect certain information including, but not limited to, information such as your web requests, Internet Protocol address, browser type, browser language, the date and time of your request, referring/exit pages and URLs, platform type, number of clicks, domain names, landing pages, pages viewed and the order of those pages, cookies that may uniquely identify your browser, and elements employed in the Mobile Applications. REVER may use your IP address to identify you, to administer the Site and to assist in diagnosing problems with REVER’s server. REVER also uses Google Analytics to track statistics and user behavior on the Site.


What are cookies? We may collect information using “cookies”. Cookies are small data files stored on the hard drive of your computer or mobile device by a website. We may use both session cookies (which expire once you close your web browser) and persistent cookies (which stay on your computer or mobile device until you delete them) to provide you with a more personal and interactive experience on our Site.

Cookies we use. We use two broad categories of cookies: (1) first party cookies, served directly by us to your computer or mobile device, which are used only by us to recognize your computer or mobile device when it revisits our Site; and (2) third party cookies, which are served by service providers on our Site, and can be used by such service providers to recognize your computer or mobile device when it visits other websites. Our Site uses the following types of cookies for the purposes set out below:

Type of cookie


Essential Cookies

These cookies are essential to provide you with services available through our Site and to enable you to use some of its features. Without these cookies, the services that you have asked for cannot be provided, and we only use these cookies to provide you with those services.

Functionality Cookies

These cookies allow our Site to remember choices you make when you use our Site. The purpose of these cookies is to provide you with a more personal experience and to avoid you having to re-enter your preferences every time you visit our Site.

Analytics and Performance Cookies

These cookies are used to collect information about traffic to our Site and how users use our Site. The information gathered does not identify any individual visitor. The information is aggregated and therefore anonymous.

We use Google Analytics for this purpose. Google Analytics uses its own cookies. It is only used to improve how our Site works. You can find out more information about Google Analytics cookies here:

You can find out more about how Google protects your data here:

You can prevent the use of Google Analytics relating to your use of our Site by downloading and installing the browser plugin available via this link:

Targeted and advertising cookies

These cookies track your browsing habits to enable us to show advertising which is more likely to be of interest to you. These cookies use information about your browsing history to group you with other users who have similar interests. Based on that information, and with our permission, third party advertisers can place cookies to enable them to show adverts which we think will be relevant to your interests while you are on third party websites.

You can disable cookies which remember your browsing habits and target advertising at you by visiting you choose to remove targeted or advertising cookies, you will still see adverts but they may not be relevant to you. Even if you do choose to remove cookies by the companies listed at the above link, not all companies that serve online behavioral advertising are included in this list, and so you may still receive some cookies and tailored adverts from companies that are not listed.

Social Media Cookies

These cookies are used when you share information using a social media sharing button or “like” button on our Site or you link your Account or engage with our content on or through a social networking website such as Facebook, Instagram, Twitter or Google+. The social network will record that you have done this.

Disabling cookies. You can typically remove or reject cookies via your browser settings. In order to do this, follow the instructions provided by your browser (usually located within the “settings”, “help” “tools” or “edit” facility). Many browsers are set to accept cookies until you change your settings. Further information about cookies, including how to see what cookies have been set on your computer or mobile device and how to manage and delete them, visit and Not accepting cookies may make certain features of the Site unavailable to you.

Flash Technology. We may also use Flash cookies (which are also known as Flash LSOs) on our Site to collect and store information about your use of our Site. Unlike other cookies, Flash cookies cannot be removed or rejected via your browser settings. If you do not want Flash cookies stored on your computer or mobile device, you can adjust the settings of your Flash player to block Flash LSO storage using the tools contained in the Website Storage Settings Panel at You can also control Flash LSOs by going to the Global Storage Settings Panel at and following the instructions. Please note that setting the Flash Player to restrict or limit acceptance of Flash LSOs may reduce or impede the functionality of some Flash applications, including, potentially, Flash applications used in connection with our Site.

Pixel Tags. We may also use pixel tags (which are also known as web beacons and clear GIFs) on our Site to track the actions of users on our Site. Unlike cookies, which are stored on the hard drive of your computer or mobile device by a website, pixel tags are embedded invisibly on webpages. Pixel tags measure the success of our marketing campaigns and compile statistics about usage of the Site, so that we can manage our content more effectively. The information we collect using pixel tags is not linked to our users’ personal data.

Geolocation Information, Biometrics, and Driver Behavior Information.

Certain Automatic Data Collection Tools and Services may be used by REVER to collect geolocation information, biometrics, and driver behavior information.

  • Geolocation information means the exact location of your vehicle over a period of time. Under certain circumstances, your device may send an electronic signal through the app with your latitude and longitude at a particular point in time to REVER. If permitted, your geolocation information may be used to provide you with content and services that rely on or relate to your vehicle’s location that may be of interest to you.
  • Biometrics means information about your physical or biological characteristics that serves to identify you as a REVER User.
  • Driver behavior information may include vehicle speed, vehicle acceleration and deceleration, engine speed, direction of travel, time of travel, and steering angle, but does not include information that is solely used for safety, warranty, maintenance, or compliance purposes.

REVER will only collect, maintain, use, and disclose geolocation information, biometrics, and driver behavior information as stated in this Privacy Policy, and certain uses and disclosures of geolocation information, biometrics, and driver behavior information will require your separate, express consent, either by affirmative statement or your enablement of certain vehicle functions through the Service or app.

Use of Personal Data.

We use your personal data to:

to provide the Automatic Data Collection Tools and Services; monitor and analyze use of the Site or Services, for the technical administration of the Site or Services, and to increase functionality and user-friendliness, and to better tailor our Site or Services, to the needs of REVER Users; manage your Account, including to communicate with you regarding your Account, if you have an Account on our Site; to evaluate and improve your driving experience; to help you maintain your vehicle; to offer you opportunities and promotions that REVER believes would be of benefit to you; operate and administer our rewards program and other promotions you participate in on our Site; respond to your comments and questions and to provide customer service; send information including technical notices, updates, security alerts, and support and administrative messages; maintain internal research and other marketing purposes, including e-mailing you with special promotions, other programs of interest and other news, including information about products and services offered by us and our affiliates, provided you have opted-in to receive such information. If the information is sent as part of a website evaluation, REVER may also use the information to contact you about your comments; to prevent fraud or misuse; to help protect the safety of other REVER Users; to comply with legal requirements; for related legitimate purposes as permitted by applicable law; or as described in the “Sharing of Personal Data” section below.

Sharing of Personal Data

REVER will only share your personal information with third parties: with your consent; if REVER determines that it is required to do so by law; such as in response to a court order or subpoena; if REVER finds that you are in breach of its terms and conditions or any of its policies or usage guidelines for specific products or services; if it is necessary in REVER opinion to do so to prevent, investigate, detect or prosecute criminal offenses or attacks on the technical integrity of the Site or REVER network; if it is necessary in REVER’s opinion to do so to protect the rights, property, or safety of REVER or its employees, REVER Users, or the public; if it is necessary to fulfill your product or service order. REVER uses a credit card processing company to process your credit card information as required for your order and to ensure that your transaction is secure. This processing company does not retain, share, store or use your personally identifiable information for any other purposes; who provide services such as data analysis payment processing, information technology and related infrastructure provision, customer service, email delivery, auditing and for other similar legitimate purposes permitted by applicable law; such as third party advertisers and advertising networks that require the data to select and serve relevant adverts to you and others; or when we do a business deal, or negotiate a business deal, involving the sale or transfer of all or a part of our business or assets. These deals can include any merger, financing, acquisition, or bankruptcy transaction or proceeding.

Third Party Sites. Our Site may contain links to third party websites and features. This Policy does not cover the privacy practices of such third parties. These third parties have their own privacy policies and we do not accept any responsibility or liability for their websites, features or policies. Please read their privacy policies before you submit any data to them.

User Generated Content. You may share personal data with us when you submit user generated content to our Site, including via our rewards program and on message boards and blogs on our Site. Please note that any information you post or disclose on our Site will become public information, and will be available to other users of our Site and to the general public. We urge you to be very careful when deciding to disclose your personal data, or any other information, on our Site. Such personal data and other information will not be private or confidential once it is published on our Site.

Your Rights

Email Newsletter. By registering for REVER services you agree to opt-in the REVER newsletter unless you selected not to receive the newsletter. REVER does not rent, share or sell your email to any third parties in ways other than disclosed in this privacy statement. You may opt-out of this service and remove your email from the REVER newsletter at any time. If you opt out, we may still send you non-marketing emails. Non-marketing emails include emails about your Account with us (if you have one) and our business dealings with you.

Opt-in and opt-out Services. You may choose to “opt out” or “opt in” of any email communications from REVER. Please follow the unsubscribe instructions within each email. When you “opt-out” of receiving interest-based advertisements, this does not mean you will no longer see advertisements from us or on the Services; it means that the online ads that you do see will not be targeted to you based on your particular interests. We may still collect information about you and your use of the Services for any purpose permitted under the Privacy Policy, including for analytics and fraud prevention.

Accessing and Updating Your Information. You may access the information we hold about you. If you wish to exercise this right, please contact us using the details in the Contact Information section below. You can also contact us using the details in the Contact Information section below to update or correct any inaccuracies in the personal data we hold about you. In your request, please make clear what personal data you would like to have changed, whether you would like to have your personal data that you have provided to us suppressed from our database or otherwise let us know what limitations you would like to put on our use of your personal data that you have provided to us. For your protection, we may only implement requests with respect to the personal data associated with the particular email address that you use to send us your request, and we may need to verify your identity before implementing your request. We will try to comply with your request as soon as reasonably practicable.

Retention of Your Information. We will retain your personal data for the period necessary to fulfil the purposes outlined in this Policy unless a longer retention period is required or permitted by law. Please note that we may need to retain certain information for recordkeeping purposes and/or to complete any transactions that you began prior to requesting such change or deletion (e.g., when you enter a promotion, you may not be able to change or delete the personal data provided until after the completion of such promotion).

Protecting data you share with REVER.

REVER employs reasonable and appropriate security measures to protect personal information from becoming disclosed to individuals who are not described in this Privacy Policy. We use industry standard Secure Sockets Layer (SSL) technology to allow for the encrypted internet transmission of personal information such as your name, address and credit card number. The Site is also registered with Site identification authorities so that your browser can confirm REVER identity before any personal information is sent.

Ultimately, if you register an Account, your Account and personal information is protected by the password you provided when you created your Account or updated your password while logged into your Account. Always keep this password and login information private and never share it with anyone. Also, remember to sign off your Account and close your browser window when you have finished your visit. This is to ensure that others cannot access your Account, especially if you are sharing a computer with someone else or are using a computer in a public place. REVER works hard to protect your personal information, but no data transmission over the Internet can be guaranteed to be absolutely secure. Transmitting personal information is done at your own risk.

International Data Transfer. With your consent, information, including personal data that we collect from you, may be transferred to, stored at and processed by us and our affiliates and other third parties outside the country in which you reside, including, but not limited to the United States, where data protection and privacy regulations may not offer the same level of protection as in other parts of the world. By using this Site, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy.

Notice to Residents of the European Economic Area.

In accordance with applicable laws, you may have the right to request access to, rectification, and erasure of your personal information; restriction of processing of personal information; objecting to certain processing of personal information; and the right to data portability. Where any processing of personal information is solely dependent upon your consent, you have the right to withdraw such consent at any time (For example, we suggest by using the unsubscribe link contained in an applicable marketing message or emailing us at the contact details below). Where you believe that we have not processed your personal information in accordance with applicable laws, you may lodge a complaint with the respective supervisory authority or data protection regulator. The provision of personal information by you will be for contractual, marketing, analytical purposes, or other purposes as referred to in this Privacy Policy.

To exercise your rights under these provisions, please contact us at the contact details below. When we receive your request, we may ask you to verify your identity before we can act on your request. We may withhold information where we are required by law to do so or if the search for that information would require disproportionate effort or have a disproportionate effect to, for example, the cost of providing the information, the time it would take to retrieve the data, or how difficult it may be to obtain the information requested.

Privacy Policy changes. If REVER makes changes to any terms or conditions of this Privacy Policy, these changes will be posted on the Site in a timely manner. If REVER decides to change this Privacy Policy, it will post those changes on this Privacy Policy and other places REVER deems appropriate, which may include the Site, for a period of time REVER deems appropriate, so that you are aware of what information REVER collects, how REVER uses it, and under what circumstances, if any, REVER discloses it. REVER reserves the right to modify this Privacy Policy at any time, so please review it frequently. In case of a business transaction in which a portion or all of REVER’s business is acquired, REVER will notify you as described above in this paragraph.

Contact Us. REVER welcomes your feedback and comments. Please contact us at

If REVER needs, or is required, to contact you concerning any event that involves information about you, we may do so by email, telephone, or mail.

"You don't stop riding when you get old, you get old when you stop riding."
― Anonymous

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