REVER Cookies Policy

What is a cookie?

A cookie is a piece of data that may be stored in the browser you use to access Strava, which enables features and functionality. It allows our website to “remember” your activity or preferences over a length of time or during a particular session. If you're signed in to REVER, cookies allow us to show you the right information and personalize your experience.

Some of the cookies we use have been developed and deployed to facilitate our provision of the service. These are known as first-party cookies. We also utilize third-party cookies, which are built by our third-party vendors and employed on our website, and are explained further below.

How does REVER use cookies?

We use session cookies and persistent cookies. Session cookies are temporary cookies that are not stored in your browser beyond the session in question. They are used for authentication and security purposes and to ensure the effective and necessary functioning of the REVER features which you are utilizing. We may also use a session cookie to remember your preferences when viewing the site. These session cookies are erased when you exit your browser.

Persistent cookies are those placed on your browser for a predetermined length of time when you visit this site.

First-party cookies

We developed and use cookies via our website to authenticate users, block malicious use of login credentials and shield unauthorized access to member data. We also developed and use cookies to collect information on website and app usage in order to understand and improve our product. These cookies also help us learn how well our website and app operate across different locations and identify any issues in the operation and provision of our products. 

The data we collect, is among other things:

  • Browser type
  • Operating System
  • Mobile Device Information
  • IP address
  • Which pages you visited
  • How long you spent on the website
  • References (where you came from.

Third-Party Cookies

We also permit the setting of third-party cookies on our website. These assist us in measuring and understanding how our products are used and how they can be optimized. We may also receive other analytics information from these third parties.

Some of these cookies are advertising cookies, which we employ to serve relevant ads to users who have already visited our website. 

Other cookies are used to assess performance and analytics, or to perform business research. We use the following cookies for performance, analytics and research purposes: Google Analytics.

Managing and refusing the use of cookies

Most browsers allow you to choose whether you wish to accept cookies. Different browsers make different controls available to you and so we provide links below to popular browser instructions on how you can do this. Generally, your browser will offer you the choice to accept, refuse or delete all cookies, or third-party cookies on a website, or those from specific websites. However, if you restrict our capability to set cookies, you may limit the full functionality of REVER, which will make some of our services and features unavailable to you.

Do Not Track (DNT)

We may not recognize Do-Not-Track (“DNT”) signals from your web browsers or device. This is because there is not yet a universally accepted standard on how to interpret and respond to DNT signals, which often conflict with other settings. If and when a standard is established, we will re-examine how we can appropriately respond to DNT signals.

Changes to this policy

This policy may change from time to time, so it should be reviewed frequently for the most up to date cookie information. We will notify you of any changes by updates to this page.


"You don't stop riding when you get old, you get old when you stop riding."
― Anonymous

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