Originally posted here
Munich. Today, we find a high degree of digitisation and connectivity throughout the professional and private sphere. The automotive industry has long responded to this development with numerous innovations. BMW automobile already offers individually tailored digital services such as the BMW Connected App – a personalised digital mobility assistant that helps the driver to plan appointments and travel, for instance.
As long ago as 2009, BMW Motorrad presented BMW ConnectedRide, demonstrating the wide-ranging possibilities of rider assistance systems based on vehicle-to-vehicle communication and using intelligent connectivity.
BMW Motorrad presents ConnectedRide with new smartphone integration solution as the next step in motorcycle connectivity.
At the EICMA, BMW Motorrad now presents a further milestone in motorcycle connectivity: a TFT instrument cluster with smartphone connection as could be applied to standard BMW Motorrad models in the future. BMW Motorrad and Robert Bosch GmbH are collaborating in the field of pioneering display and networking technologies since there are signs of an increasing demand for complete connectivity in the motorcycle area, too.
Stephan Schaller, President BMW Motorrad: “Connectivity and the availability of digital services are increasingly becoming an issue for motorcyclists. For this reason we are expanding our range in this area. In the future we will be offering services that enrich the motorcycling experience. New apps and functions via connection with smartphones and back-end services will open up a whole range of possibilities in terms of intelligent networking, making motorcycling more exciting, more comfortable and also safer.”
Thanks to powerful synergies with BMW automobile, BMW Motorrad is well placed to accelerate the introduction of new services. In this way, various car digitisation technologies such as TFT displays, ECALL and WiFi as well as V2x communication and back-end infrastructures can be adapted for use with motorcycles.
Already a reality in BMW cars, BMW motorcycles will also offer increasing options for intelligent and simple connectivity in the future, as well as allowing continuous updating via systems and devices such as smartphones and navigation units.
Premiere at the EICMA 2016 for TFT instrument cluster which interlinks the motorcycle, rider helmet and smartphone.
At the EICMA, BMW Motorrad now presents an instrument cluster with TFT display that demonstrates the possibilities of connectivity between the instrument cluster, rider helmet and smartphone as integrated elements of BMW Motorrad ConnectedRide.
In addition to information relevant to riding (road speed, engine speed etc.), smartphone-based functions such as navigation, telephone and entertainment are provided in a multifunctional instrument cluster and operated safely and conveniently using a multi-controller. The BMW System 7 helmet fitted with microphone and speakers acts as the rider’s reception centre for acoustic output such as navigation directions, telephone calls and music.
Intelligent connectivity for rapid assistance in the event of an accident or emergency.
This year, BMW Motorrad has realised an ECALL function for the first time in the motorcycle sector. The optional equipment “Intelligent Emergency Call” enables faster assistance in the event of an accident or emergency. The system will be available as an ex works option from the beginning of 2017 in a BMW motorcycle. If an emergency situation or accident occurs, the intelligent emergency call is activated automatically or manually, transmitting the position data of the motorcycle and so the coordinates of the accident scene, which in turn sets the rescue chain in motion via the qualified BMW Call Center.
State-of-the-art technologies for interconnecting the BMW Motorrad community.
Another step towards motorcycle connectivity is the integration of a worldwide community of motorcyclists through a strategic partnership with the technology start-up Rever. Since 2015, Rever users in 199 countries have covered millions of kilometres by motorcycle and have tracked their routes. Using the app and the Rever website, bikers can discover the best routes in the world, compile their own individualised routes, log their trips and share their motorcycling experiences on social media platforms. In the future, this will enable BMW Motorrad to extend and optimise its range in direct contact with the target group.
BMW Motorrad regards the simple and seamless integration of the customer’s existing digital world into the motorcycle as crucial to the acceptance of this type of new service. This might happen in the future through the consistent interlinking of existing systems such as DriveNow and ChargeNow, providing services beyond actual motorcycle travel itself and even linking into smart home applications.
You will find press material on BMW motorcycles and BMW Motorrad rider equipment in the BMW Group PressClub at www.press.bmwgroup.com.
The BMW Group
With its three brands BMW, MINI and Rolls-Royce, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. As a global company, the BMW Group operates 31 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.
In 2015, the BMW Group sold approximately 2.247 million cars and nearly 137,000 motorcycles worldwide. The profit before tax for the financial year 2015 was approximately € 9.22 billion on revenues amounting to € 92.18 billion. As of 31 December 2015, the BMW Group had a workforce of 122,244 employees.
The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.